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When It Comes to Organic SEO, It Pays to Be Dense.

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Relax, I’m not questioning your brainpower. When it comes to organic SEO ‘How dense are you’ isn’t an insult, it’s a it’s a crucial measurement of how effective your site will be in search. There are lots of SEO copywriting services will insert your keywords or keyword phrases into the copy on your web site, and then bill you handsomely for organic SEO optimization. Jump ahead a few months, and there you are holding a site with no web lift – and your so-called SEO copywriting service is strangely absent.

Keyword density is half science and half art. It means incorporating not only the most effective keywords into your web pages, but at the most effective ratio of static content to new content. Every page of every website is different. There are formulas, but they change depending on the word count in your content, tags and meta tags.

An SEO guru I know likes to say that SEO density is a range. Still, we need to fall into that range. Too few keywords and you’ve missed the mark, wasted your money, and wasted time.

What happens if you have too many keywords? You get pinged by Google indexing for stuffing keywords. This is not good either, and can set your efforts to lift your web ranking back a long way.

Whether you have too many keywords, or not enough, the trouble with a lot of SEO copywriting is that by the time you find out it’s not working, you’ve lost months. In today’s economy you can’t afford to lose a minute. On top of that you will lose visits to your site, new clients and the profits that go with them.

There are lots of easy to use tools for measuring the density of the keywords on each page of your site. A great place to start is with the SEO Quake plug-in for Firefox.

SEO copywriting services can be divided into two groups – those that rely on the logical left side of their brain, or their right brain, the creative and intuitive side. I’d bet my Organic SEO budget on the creative right-brained thinkers any day – the best will put effective keywords into smart content that engages and persuades. Just make certain they know their density.

Which brings me full circle to ask: how dense are you? Does your website have the optimal length of content – with the optimal keywords for your product or service – imbedded at a density level that gives you the ranking you’re looking for? If not — how dense are you?

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